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Creating the opportunity of home ownership for American Families
Learn about Standard Land Development, our mission, vision, and core values. Founded in 2016 by CEO Michael J. Newell.
Standard Land Development was founded in 2016 by CEO Michael J. Newell. With over 13 years in real estate, Michael opened his business with a clear mission: build affordable homes for families in Southwest Florida.
Today, we continue that mission with dedication, integrity, and a commitment to excellence—helping over 1,500 families achieve their dream of homeownership.
Experienced professionals dedicated to creating affordable homeownership opportunities
Standard Land Development & M.J. Newell Homes
Michael J. Newell founded Standard Land Development in 2016 with a clear mission: to build affordable homes for American families. With over 13 years of experience in real estate and construction, he leads both SLD and M.J. Newell Homes, overseeing the development of more than 1,500 homes across Southwest Florida. His vision—that housing should never exceed 25% of a family's income—guides every decision and has earned recognition in national media.
"The power of a team is crucial. You must recruit individuals who are both strong and trustworthy. I knew in order to be successful, I'd have to enlist first-line powerhouses."
Standard Land Development
Nader Hack oversees operations and financial strategy at Standard Land Development. As COO and Director of Financial Operations, he ensures every project runs efficiently and meets the highest standards of quality. His expertise in financial planning and operational excellence has been instrumental in scaling SLD's impact while maintaining affordability for families.
"Precision in operations and integrity in numbers—that's how we deliver quality homes that families can actually afford."
"We want to make prime-value homes available at an economical rate to all Americans. We believe that affordable housing should be no more than a quarter of their income."
By 2026, M.J. Newell Homes continues to build quality homes and expand our Rent to Own program, helping more families achieve their dream of homeownership.
We believe affordable housing should be no more than 25% of monthly income, ensuring families can live comfortably.
We look for win-win solutions in business and help each other along the way, creating positive domino effects.
We believe in harnessing each team member's individual strengths to achieve multi-linear success throughout the organization.
Founded on ethical business and social principles, we provide comprehensive support from beginning to end.
Building Across Southwest Florida
Explore our development locations in Southwest Florida. We develop projects in Palm Beach, Broward, Hendry, Glades, Collier and Lee counties.
Multiple locations across Southwest Florida
45 N Bridge St
LaBelle, FL 33935
2721 Vista Parkway
West Palm Beach, FL 33411
12773 W. Forest Hill Blvd
Wellington, FL 33414
1001 FL – 704
Boca Raton, FL 33443
1500 Cordova Rd
Fort Lauderdale, FL 33316
Downtown
Lake Placid, FL 33852
Proximity to major Florida cities
We develop projects across multiple counties in Southwest Florida
We develop high demand urban projects. The majority of our projects are located in Southwest Florida.
Moderate increase in housing prices with a median home price of $360,000 (Jan 2025), showing market stability.
USDA programs support homeownership and development.
Attractive for young families and first-time buyers.
Continued growth fueled by transportation access, affordability, and strategic location.
Young to middle-aged families with moderate incomes, seeking a peaceful community with urban convenience (Income $60k - $80K)
